About
I’ve worked on the web for over ten years and have been writing production code full time since 2020. Today I lead web development at Mas Mena in Amman, and I take on freelance work for brands in the United States and the Gulf.
Most of what I build is e-commerce: headless Shopify Hydrogen storefronts, Next.js front ends on WooCommerce, classic WordPress themes, and the occasional React Native app. The part I enjoy most is the plumbing nobody sees — CRM logins, checkout rules, conversion tracking and automations that quietly keep a store running.
Arabic is my first language, so bilingual sites with a proper right-to-left layout are something I do well, not something I put up with.
Selected work
Headless Shopify Plus · Mobile app
Saadeddin · A bilingual bakery store with a custom cake builder
Shopify Hydrogen storefront in Arabic and English, with a React Native app alongside it. Custom cakes become payable draft orders, customers log in by SMS code against the bakery’s own CRM, and stock routes by branch.
- Shopify Hydrogen
- Remix
- TypeScript
- React Native
- n8n
Marketplace · Native iOS
Lends · Peer-to-peer rental marketplace, web and iPhone
Built the Lends marketplace on Sharetribe with Stripe payments, then rebuilt the iOS app natively with Expo after Apple rejected the WebView version.
- Sharetribe
- React
- Expo
- Stripe
Booking platform
Maui Tickets For Less · Tours and activities booking with per-ticket pricing
WooCommerce booking store with a custom vendor plugin and ACF ticket pricing. Built a headless Next.js front end, then a faster classic theme with the same design.
- Next.js
- WPGraphQL
- WooCommerce
- Custom plugin
Headless WooCommerce
Mahally Store · Arabic/English store on Next.js 16
A fast bilingual storefront with real RTL layout, React 19 server components and Tailwind v4, reading products and cart from WooCommerce over GraphQL.
- Next.js 16
- React 19
- GraphQL
- i18n / RTL
WordPress · SEO
Hawaii Tour Network · Development and SEO for four Hawaii tour sites
Ongoing booking fixes, technical SEO, structured data and long-form content across Discover Hawaii Tours, Hawaii Tickets For Less, Aloha Sunshine Tours and Maui Tickets For Less.
- WordPress
- WooCommerce
- Schema
- Technical SEO
Conversion tracking
Jet Black Tint · From three Purchase events to one clean conversion
A WooCommerce store was reporting every sale three times. I traced every source, removed the extras and paired browser and server events with shared IDs for Meta.
- Meta CAPI
- GTM
- Cloudflare Zaraz
- PHP
Also
| Golden Dust | Shopify improvements, SEO and AI visibility for an Arabian fragrance retailer. |
| Swav Aroma | Mix & Match bottle offer built into a fragrance brand’s Shopify store. |
| Offline Card Pro | Commercial CodeCanyon plugin with AES-256 encryption, audit logs and auto-purge. |
| Wild Tiger Energy | Website redesign for an energy drink brand. |
| Al-Arabia Company | Bilingual WordPress revamp for a Jordanian juice and soft drinks exporter. |
| Forever Tint | n8n automation sending multi-stage reminder emails through Brevo. |
Experience
2025 — Now
Lead Web Developer · Mas Mena · Amman
Leading large Shopify and WordPress projects, headless Hydrogen builds, integrations and a React Native app.
2020 — Now
Freelance Web Developer · Remote · US & MENA
Headless and custom e-commerce, tracking, automation, SEO and WordPress security for brands in the US and the Middle East.
2021 — 2024
Web Designer · Genie9 · Amman
Responsive pages, HTML email campaigns and the design guidelines for the company’s web presence.
2015 — 2019
IT Operations Officer · Nibras · Amman
End-to-end customer tech support and the look and feel of web interfaces.
B.Sc. in IT & Computing, Arab Open University. Front-End Web Developer Nanodegree, Udacity.
Services
What I can help with
- Shopify & Hydrogen development
- Headless Shopify Hydrogen storefronts, Shopify Plus, custom Liquid themes and Checkout UI Extensions.
- Next.js & headless WordPress
- Fast Next.js front ends on WooCommerce or WordPress through GraphQL — or a clean classic theme when that fits better.
- Arabic & RTL websites
- Real bilingual Arabic/English stores and sites with proper right-to-left layout and Arabic typography.
- Integrations & automation
- CRMs, SMS/OTP login, Stripe, GoHighLevel, webhooks and n8n workflows that connect your tools.
- Tracking & analytics
- Meta Pixel and Conversions API, GA4 and Tag Manager set up so every sale is counted once.
- SEO & site rescue
- Technical SEO, schema, speed fixes, malware cleanup and migrations without losing rankings.
Common questions
Who is Motasem Odeh?
Motasem Odeh is a Lead Web Developer based in Amman, Jordan. He builds headless Shopify (Hydrogen), Next.js and WordPress/WooCommerce e-commerce sites in Arabic and English, and leads web development at Mas Mena while freelancing for clients in the US and the Middle East since 2020.
Do you build Arabic and RTL Shopify or WooCommerce stores?
Yes. Arabic is my first language, and I build fully bilingual Arabic/English stores with real right-to-left layouts — on Shopify Hydrogen, Shopify themes, Next.js and WooCommerce.
Are you available for freelance projects?
Yes, I take on selected freelance projects: new store builds, headless migrations, integrations, tracking fixes and SEO. The fastest way to reach me is WhatsApp or email.
Do you work with clients outside Jordan?
Yes. Most of my freelance clients are in the United States and the Gulf. I work remotely from Amman (GMT+3) and overlap with both US and Middle East working hours.
What is a headless Shopify store and do I need one?
A headless store keeps Shopify for products, checkout and payments, but uses a custom front end (like Hydrogen or Next.js) for speed and full design control. It suits brands with custom flows — product builders, CRM logins, multi-branch stock. For many stores a well-built Shopify theme is enough, and I’ll tell you which fits.
مطوّر مواقع ومتاجر إلكترونية في عمّان
أنا معتصم عودة، مطوّر ويب رئيسي في عمّان، الأردن. أبني متاجر شوبيفاي (Shopify وHydrogen) ومواقع Next.js وووردبريس وووكومرس باللغتين العربية والإنجليزية، مع ربط أنظمة CRM وتسجيل الدخول برمز SMS وتتبّع ميتا (Pixel وConversions API) وتحسين محركات البحث. أعمل مع عملاء في الأردن والخليج والولايات المتحدة.
تواصل معي على واتساب ←Have a project in mind?
Send me a short note about what you’re building and when you need it. I usually reply within a day — WhatsApp is fastest.
motasem.udeh@gmail.com · +962 790 910 041